"Promote a new service being offered to clients with a retro throwback to large format photography."
Our first instinct approaching this project was the need to capture the 'retro' magic of taking a photo on large format film.
Our client expressed to us that the attraction for his audience is the process of large format photography. So, we intentionally made his photography process the focus of the video, with shots of inserting cassettes, measuring light manually and taking photographs, blended seamlessly with shots of the bride and groom. The result highlights the theatrical factor of large format photography.
We filmed entirely on our Canon C100ii and included movement with our GlideCam, slowing the footage down to create a romantic piece to really help sell the service.