"Create a client advocate video to increase awareness and knowledge of Optimity."
Despite having limited time available for this project, we were stationed in a staggering location. Always willing to go to any lengths to get the best possible shot, we took to the rooftops to film this project.
As such, we kept the kit light and portable. Using our LED light panels enabled us to garner some lighting control, along with a large reflector (no easy feat when exposed to the elements on a rooftop!)
The video is primarily interview content-driven, as it was designed to be used on an internal platform. But we inter-cut the footage with B-Roll of the signal masts, intended subtly to break up the content.